Bradford Files: Can I Fax It To You ? What!!!
An associate of mine recently called from Florida in a panic. He had just received his art work proofs from the pressing plant on a project and it needed several corrections. He called the company with his concerns and they immediately assured him to simply e-mail the corrections and they would re-do the art work and re-send it for approval. His reply was, “Can I fax it to you?” No was the answer because they don’t have a fax machine. I found this odd since I have had a fax machine for 20 some years now. The key is 20 some years ago I purchased the machine. There are far more companies that do not have a fax machine than does have one. Then I got to thinking about our radio station. We still have a cassette machine hooked up but yet the biggest radio stations in the world do not have a cassette machine in the building. But here is the most ironic part to this whole story. When I was on tour with the late Kitty Wells we carried a 12″ LP into the radio station where she was to be interviewed. The DJ quickly gasped and told us he didn’t have a turntable and wanted to know if we had it on a cassette. That same station now only accepts MP3 submissions for airplay. I guess this is all in the name of progress. I still like my fax machine and some of my favorite music is still on cassettes. I guess they will go with me to my grave along with all the other out-dated gadjets I own.
Keith Bradford Promotions
256 E. Old Hickory Blvd. Madison, TN 37115 (615) 612-3899
The Bradford Files supplied by Keith Bradford Nashville Tennessee. Email Keith at firstname.lastname@example.org