Monday’s Likileake And The Power Of Reciprocity

dailyleake01This Likileake Talks About Reciprocity:

reciprocityReciprocity: When I ask people if they know the meaning of reciprocity, most people don’t have a clue of what I am talking about.  When I re-phrase the question and ask if they know the meaning of reciprocate, most people at least have heard of the word even if they don’t know the exact meaning.  Without going into a long drawn out definition of reciprocity I will give you a couple of examples.  When someone gives you something, or does something nice for you that you were not expecting, most of us have a moral obligation to give them something in return or do something nice for them.  This is referred to as reciprocity.

At Christmas time when we get a gift from someone and you had no idea you were going to get it, most people say thank you and then add apologetically  “I didn’t get you one.”  The veterans hand you once a year a poppy and you reciprocate by giving them a cash donation.  Reciprocity is one of those nice fancy sounding words that you can use the next time you are in a conversation with your friends. If there was more Reciprocity going on wouldn’t this world be a lovely place?


A Likileake by definition, is a word describing a story that was never intended to be published, yet found it’s way to the editorial columns of an Internet Online News Paper namely WHISNews21 run by Frans Maritz out of South Africa. A Likileake is not to be confused with the now already famous Wikileaks, which divulges secret government and sometimes harmful information. A Likileake on the other hand is a name coined by Frans Maritz of Wildhorse Entertainment and WHISNews21 to describe situations and open up about information that people think about everyday but never really feel comfortable to want to talk about. Likileaks have become so popular on WHISNews21 that they have in collaboration with Keith Bradford of the Nashville Broadcasting Radio Network, created short 10 minute radio programs divulging Likileaks to the public. This show is now in syndication to Internet Radio Stations, AM and FM terrestial radio stations, as well as College Radio stations. It is worldwide and is so popular that WHISNews21 and NBRN.FM have decided to produce hundreds of these 10 minute radio shows about the Likileaks and call it The Keith Bradford Likileaks Radio Show.

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