{"id":33172,"date":"2014-05-29T09:00:45","date_gmt":"2014-05-29T14:00:45","guid":{"rendered":"http:\/\/whisnews21.com\/?p=33172"},"modified":"2014-05-29T09:00:45","modified_gmt":"2014-05-29T14:00:45","slug":"wireless-satellite-link-ups-yield-traffic-benefits","status":"publish","type":"post","link":"https:\/\/whisnews21.com\/index.php\/2014\/05\/29\/wireless-satellite-link-ups-yield-traffic-benefits\/","title":{"rendered":"Wireless, Satellite Link-ups Yield Traffic Benefits"},"content":{"rendered":"<h3 style=\"text-align:center;\"><strong><a href=\"https:\/\/whisnews21.files.wordpress.com\/2014\/05\/nsr-imageheader.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33173\" src=\"https:\/\/whisnews21.files.wordpress.com\/2014\/05\/nsr-imageheader.jpg\" alt=\"NSR ImageHeader\" width=\"750\" height=\"422\" srcset=\"https:\/\/whisnews21.com\/wp-content\/uploads\/2014\/05\/nsr-imageheader.jpg 750w, https:\/\/whisnews21.com\/wp-content\/uploads\/2014\/05\/nsr-imageheader-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/strong><strong>Wireless &amp; Satellite Link-ups Yield Traffic Offload Benefits<\/strong><\/h3>\n<p>Traffic offload is a central theme among mobile operators as they seek to relieve spectrum congestion and maximize revenue potential, and here, satellite operators appear poised to play an increasing role in this important market.\u00a0 Indeed, one of the benefits of the proposed AT&amp;T acquisition of DirecTV is that the latter can to be used as a video offload mechanism in managing traffic on heavily burdened terrestrial wireless networks. A TMCnet article stated that \u201cAT&amp;T, after a DirecTV acquisition, could at least consider serving up linear video entertainment by satellite, thus freeing up bandwidth on the fixed network for high speed access.\u201d In essence, companies looking at the triple or quadruple play have to manage voice, data and video traffic and services within their respective infrastructures.<\/p>\n<p class=\"p3\"><a href=\"https:\/\/whisnews21.files.wordpress.com\/2013\/04\/cellphones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-19009\" src=\"https:\/\/whisnews21.files.wordpress.com\/2013\/04\/cellphones.jpg?w=300\" alt=\"cellphones\" width=\"300\" height=\"168\" srcset=\"https:\/\/whisnews21.com\/wp-content\/uploads\/2013\/04\/cellphones.jpg 640w, https:\/\/whisnews21.com\/wp-content\/uploads\/2013\/04\/cellphones-300x169.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>In the area of offloading mobile Internet (non-voice) traffic, this has been done to date using Wi-Fi networks, which has proven to be an effective means for mobile operators to maintain quality of service and manage the stress on mobile data networks.\u00a0 However, a recent forecast by Ericsson indicated that by 2018, more than half of mobile data or over 7 Exabytes of traffic per month from the current 1 Exabyte will be accounted for by video traffic.\u00a0 Wi-Fi networks have certainly been used extensively and will likely continue to be utilized over time.<\/p>\n<p class=\"p3\">Yet, the proposition forwarded of additional benefits within an AT&amp;T acquisition of DirecTV or a wireless service provider purchasing or incorporating satellite systems where part of its network infrastructure can act as a video offload mechanism is certainly worth looking into, especially given the massive upcoming monthly barrage of video content consumers and enterprise users will demand in 4-5 short years.<\/p>\n<p class=\"p3\">There are a few important points to note:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\">The satellite industry is anchored on Video markets, particularly DTH and Video Distribution due to the advantage of broadcast economics.<\/li>\n<li class=\"li3\">In the mobile web where video in the form of data needs to be distributed to multiple sites, i.e. instead of video headends or DTH dishes, content will need to be distributed to BTS sites, the same broadcast economic advantages should apply.<\/li>\n<li class=\"li3\">The massive amounts of data to be offloaded will need a robust but cost-effective satellite solution, and here, NSR proposes a low cost\/high volume model that can be achieved using HTS.<\/li>\n<li class=\"li3\">The low cost\/high volume model is already at play in the consumer broadband access segment, and it should be relatively easy to apply the same business model for video offload.<\/li>\n<li class=\"li3\">HTS is not and will not be the cornerstone of a wireless telco\u2019s video offload or traffic offload strategy, but it can certainly be part of the network infrastructure, either as a core component or a complementary layer.<\/li>\n<\/ul>\n<p class=\"p3\"><strong>Bottom Line<\/strong><\/p>\n<p class=\"p3\">In its recent report, NSR\u2019s <a href=\"http:\/\/www.nsr.com\/research-reports\/satellite-communications\/wireless-backhaul-trunking-and-video-offload-via-satellite-8th-edition\/\"><span class=\"s1\">Wireless Backhaul, Trunking and Video Offload via Satellite, 8<sup>th<\/sup> Edition<\/span><\/a> the research findings indicated that the satellite industry has not yet formulated a solution that targets the video offload market.\u00a0 Some experiments have taken place; however, the ROI benchmarks have yet to prove a business case to fully develop a video offload via satellite solution.<\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.nsr.com\/upload\/images\/WBTVOS8_BL1.png\" alt=\"\" width=\"492\" height=\"257\" \/><\/p>\n<p class=\"p3\">In NSR\u2019s view, it is not a matter of \u201cif\u201d but \u201cwhen\u201d satellite players begin developing technical solutions as well as signing deals to partner with mobile operators to specifically address traffic offload issues. A 2017 timeframe is foreseen by NSR to be the start of the video offload via satellite market and considers the proposition as a \u201cwildcard\u201d where traffic and revenue prospects can achieve higher levels of growth compared to current projections.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wireless &amp; Satellite Link-ups Yield Traffic Offload Benefits Traffic offload is a central theme among mobile operators as they seek to relieve spectrum congestion and maximize revenue potential, and here, satellite operators appear poised to play an increasing role in this important market.\u00a0 Indeed, one of the benefits of the proposed AT&amp;T acquisition of DirecTV is that the latter can to be used as a video offload mechanism in managing traffic on heavily burdened terrestrial wireless networks. A TMCnet article stated that \u201cAT&amp;T, after a DirecTV acquisition, could at least<a href=\"https:\/\/whisnews21.com\/index.php\/2014\/05\/29\/wireless-satellite-link-ups-yield-traffic-benefits\/\" class=\"read-more\"><\/a><\/p>\n","protected":false},"author":1,"featured_media":33173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/posts\/33172"}],"collection":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/comments?post=33172"}],"version-history":[{"count":0,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/posts\/33172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/media\/33173"}],"wp:attachment":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/media?parent=33172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/categories?post=33172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/tags?post=33172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}