{"id":19008,"date":"2013-04-08T01:30:16","date_gmt":"2013-04-08T01:30:16","guid":{"rendered":"http:\/\/whisnews21.com\/?p=19008"},"modified":"2013-04-08T01:30:16","modified_gmt":"2013-04-08T01:30:16","slug":"eric-rhoads-radio-ink-tank-the-45-million-kiss","status":"publish","type":"post","link":"https:\/\/whisnews21.com\/index.php\/2013\/04\/08\/eric-rhoads-radio-ink-tank-the-45-million-kiss\/","title":{"rendered":"Eric Rhoads Radio Ink Tank: The $45 Million Kiss"},"content":{"rendered":"
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\u00a0<\/address>\n
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The $45 Million Kiss<\/h3>\n
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\"cellphones\"You scratch my back, I\u2019ll scratch yours. You put radio in Sprint smartphones, and we\u2019ll make it worthwhile by placing the weight of the radio industry behind it. $15 million a year for three years. The radio industry\u2019s deal to promote Sprint and the NextRadio app seems to me like a giant win for radio. Why?<\/p>\n

First and foremost, no one really knows what will happen when you put that many smartphones in the market with a radio built in. Will it be used? Will radio replace streaming listening? Will radio see an increase in listening overall?<\/p>\n

There\u2019s bound to be a bump in radio use, and that\u2019s a good thing. If I have any concern at all, it\u2019s that Arbitron\u2019s PPM measurement won\u2019t capture listening over headphones, the way most smartphone audio is heard. Still, more radio listening \u2014 and more response to advertisers \u2014 even if some of that listening is not recorded, can only be good.<\/p>\n

But better still is that we, the people of radio, have a giant opportunity to show what radio can do to drive adoption of phones with radio on board. It\u2019s a giant test to show how radio performs \u2014 and proof is critically important today.<\/p>\n

Last, this will gain the attention of other phone manufacturers, which may also look to radio to boost their sales by committing to put radio chips in their phones as well.<\/p>\n

Should radio continue to push for other smartphones with radio built in? Absolutely. Now is the time for radio to step up to the plate. This is a brilliant strategy, a reasonable quid pro quo, and a chance to keep radio in the hands of every American.<\/p>\n

Congratulations again to Jeff Smulyan for his leadership and to the RAB\u2019s Erica Farber and her board for making this commitment happen. Only good things can come from this.<\/p>\n<\/div>\n<\/div>\n<\/address>\n","protected":false},"excerpt":{"rendered":"

\u00a0 The $45 Million Kiss You scratch my back, I\u2019ll scratch yours. You put radio in Sprint smartphones, and we\u2019ll make it worthwhile by placing the weight of the radio industry behind it. $15 million a year for three years. The radio industry\u2019s deal to promote Sprint and the NextRadio app seems to me like a giant win for radio. Why? First and foremost, no one really knows what will happen when you put that many smartphones in the market with a radio built in. Will it be used? Will<\/a><\/p>\n","protected":false},"author":1,"featured_media":10435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"_links":{"self":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/posts\/19008"}],"collection":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/comments?post=19008"}],"version-history":[{"count":0,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/posts\/19008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/media?parent=19008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/categories?post=19008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whisnews21.com\/index.php\/wp-json\/wp\/v2\/tags?post=19008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}