Bradford Files: Batteries Not Included Whaaaat!
Have you ever purchased a new device or toy and discover once you got it home it says batteries not included on the packaging? Or a similar example is a restaurant offering a fantastic breakfast special and it doesn’t include coffee? In the case of the product that doesn’t include the batteries, I decided to do a little investigating. The batteries that were not included in the product I purchased can be bought wholesale in bulk for $.25 each. So for the cost of twenty five cents this manufacturer made all their customers angry, instead of just adding the $.25 to the price in the first place. What are these marketing geniuses thinking? Now what does all of this have to do with the Music Business? Well here is an example: You can purchase for a concert certain acts for such and such a price. However this act does not come with their own sound, lights, staging, etc. So therefore after purchasing the artist for the night, you are now faced with all the extra expense and time it will take to organize the event. If the artist had just simply asked for a fee that included all the necessary elements needed to put on a top notch concert, then the promoter would have been way ahead of the game. So I say the act that comes with the most amenities is probably the act that is working the most.
Keith Bradford Promotions
256 E. Old Hickory Blvd. Madison, TN 37115 (615) 612-3899
The Bradford Files supplied by Keith Bradford Nashville Tennessee. Email Keith at firstname.lastname@example.org