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Nashville Neighborhood Watch: Time To Visit Melrose

Nashville Neighborhood Watch: Time To Visit Melrose

A decade ago, visitors to Nashville rarely paid any attention to the Melrose neighborhood of 8th Ave South/Franklin Pike between Wedgewood and where the I-440/65 interchange soars over the edge of the neighborhood. This was more of a “blink-and-you’ll-miss it” stretch of road which didn’t really offer many opportunities for drinking and dining. Nowadays, both tourists and locals have discovered what a vibrant neighborhood Melrose has turned into, and easy access to downtown via 8th means it’s a short rideshare or scooter ride from the neon highway of Lower Broad.

Sinema Restaurant + Bar Green Room; Photo credit: Anthony Matula
Sinema Restaurant + Bar Green Room; Photo credit: Anthony Matula

The area used to be popular as the home to an opulent old movie house and a fun bowling alley, but those went dormant years ago, and the strip that housed them lay basically empty until finally being developed as a new retail and residential complex. Five years ago, Sinema opened in the former theater space and was a major part of revitalizing Melrose. Paying homage to the old cinema, Sinema exudes an elegant vintage Hollywood cool vibe, with classic movies playing on large screens, a sexy upstairs lounge featuring crafty cocktails named after movie titles and one of the city’s deepest whiskey collections. The glamorous ladies bathroom has become one of the most popular selfie spots in town, spurring the hashtag #sinemaselfie. Chef Kyle Patterson has created a menu of elevated classic American cuisine, and the weekend brunch at Sinema is an excellent opportunity to try out his food.

The Sutler Saloon; Photo credit: Anthony Matula
The Sutler Saloon; Photo credit: Anthony Matula

At the other end of the complex is another reimagined locale, The Sutler Saloon which was for years a legendary music venue, casual restaurant and dive bar. New ownership managed to keep the old school vibe of the joint, but with a complete transformation of menu and decor. The kitchen still pumps out Southern food classics, but executed in a much more upscale fashion using premium ingredients. A lunch of their brisket-topped mac n’ cheese may require an afternoon nap, so consider yourself forewarned. The small stage at the back of the dining room still hosts musical performances with an emphasis on Americana, country and bluegrass, and their beloved bluegrass brunch on the weekends features bottomless mimosas, a Bloody Mary bar, hot biscuits, brisket hash, sweet potato pancakes and more.

Rambler Cocktail Bar; Photo credit: Alex Bodenheimer
Rambler Cocktail Bar; Photo credit: Alex Bodenheimer

Downstairs at The Sutler is a dramatic little hidden speakeasy called Rambler Cocktail Bar. This sultry upscale cocktail lounge offers a cozy getaway from the hustle and bustle of Nashvegas with a menu of classic cocktails and specialty drinks, a well-curated list of craft beers from around the world and a tight offering of fancy bar snacks. Rambler also hosts a fantastic happy hour Wednesday through Friday from 5:00 until 7:00.

Melrose Billiard Parlor; Photo credit: Alex Bodenheimer
Melrose Billiard Parlor; Photo credit: Alex Bodenheimer

For a more old-school bar experience, sneak through the back door of Rambler into its neighboring establishment Melrose Billiard Parlor. This subterranean refuge has been a place for neighborhood residents to disappear for a few hours of shooting pool and whiskey, table tennis, darts and cheap beers. First opened in 1944, Melrose Billiards survived the years when the strip mall above them was practically razed to the ground during renovations, still welcoming friends down the steep staircase from the sidewalk into an appropriately dark and dank pool hall. When the owners of the Sutler took over the property, they knew they didn’t want to mess too much with success. Instead, they gave the joint a fresh coat of paint and banned smoking inside until after 10:00 pm so that non-smokers could join in the fun. They also updated the menu to include decadent delights like a cheesy Frito pie, deep-fried Spam bites and one of the best double cheeseburgers in town.

Between Sinema and The Sutler complex is Fenwick’s 300, a quaint restaurant from the team behind Bongo Java that describes itself as “breakfast, lunch and diner.” Indeed, Fenwick’s does close after lunch at 2:00, but during the hours it is open every day, they serve up a classic diner menu of egg dishes, sandwiches and salads. The staff is dedicated to the sort of friendly customer service that you’d expect from your neighborhood hang, and the retro decor even includes a long bar made from the wood from one of the original Melrose bowling alley lanes.

M.L.Rose Craft Beer & Burgers; Photo credit: Southern Fatty Photography
M.L.Rose Craft Beer & Burgers; Photo credit: Southern Fatty Photography

When M.L.Rose Craft Beer & Burgers first opened across the street from Melrose Billiards, it was called “Melrose Pub,” leading to a lot of confusion. Neighborhood residents differentiated between them by saying they were going to “Old Melrose” or “New Melrose.” Now that the burger bar has tweaked the name and both are under the same ownership, there’s little need for confusion, and both are worth checking out. M.L.Rose was early in the craft beer game, offering many Nashvillians their first taste of beer more interesting than the typical light lagers on tap at other beer bars. The vibe is still dark and cozy at M.L.Rose; they just have much better beer and burgers than at your typical dive bar. Their Nash Vegas Burger features a sweet potato bun, pimento cheese, crispy tobacco onions and BBQ sauce, making it a perfect pairing with a cold craft draft on their shaded back patio on a summer afternoon.

Holler & Dash; Photo Courtesy of Holler & Dash
Holler & Dash; Photo Courtesy of Holler & Dash

Holler & Dash is one of the better fast casual options in Melrose, concentrating on Southern hospitality and Southern fare, usually served atop a flaky biscuit as part of a breakfast sandwich. Serving breakfast, brunch and lunch, Holler & Dash’s menu also extends past just biscuit sandwiches to more traditional sandwiches, salads and bowls. They partner with local vendors whenever possible to supply their ingredients, and local honey and jam are important parts of their delicious desserts. Don’t fill up on just biscuits!

Mangia Nashville started out as a pop-up restaurant at a cafe in Franklin before moving into town off 8th Avenue at Craighead. Chef Nick Pellegrino is perhaps best known for his entertaining appearances doing cooking demos on local midday television shows and for his position as ringleader of the culinary circus that is his weekend Italian feasts at Mangia. Guests dine on family-style servings of classic Italian cuisine while listening to festive music and watching The Godfather.. projected on television screens ringing the dining room. Pellegrino keeps the party pumping, and oh yes, there will be dancing between courses! During the rest of the week, the vibe is slightly more sedate, but the menu of pizzas, pastas, snacks and sweets served during their casual dinner seatings Mon-Thu is worth a visit.

Hattie B's; Photo Courtesy of Joseph Woodley
Hattie B’s; Photo Courtesy of Joseph Woodley

Hattie B’s had already earned a reputation for taking Nashville Hot Chicken into the 21st century with their streamlined approach to volume service, even in the face of huge lines stretching perpetually out the door at their original location in Midtown. Although their chicken doesn’t emerge one piece at a time from an ancient skillet like at some of the OG hot chicken joints, it is still admirably juicy and layered deeply with flavor and spice. With heat levels ranging from their mild Southern to the infernal Shut the Cluck Up, there is something for everyone at Hattie B’s. Proceed with caution! Be sure to order some of their bangin’ Southern sides like greens or pimento mac n’ cheese to help ease the burn.

Across the street from Hattie B’s is Bolton’s Spicy Chicken & Fish, one of the old school purveyors of fiery fowl for decades. Bolton’s chicken depends on a dry spice rub for much of its heat, so it’s a different experience than at other hot chicken spots, but no less enjoyable… Or painful. In addition to side dishes that rival the best at any meat-and-three in town, Bolton’s still serves that other more exotic spicy Nashville specialty, the hot fish sandwich. Huge slabs of catfish, whiting, grouper or tilapia are perfectly fried golden brown and then sprinkled with peppery spice. The filets are served on top of spongy white bread with yellow mustard, pickles and raw onions. It’s a church supper classic that absolutely must be experienced to be appreciated, and it’s also a nice change of pace from all the hot chicken in this town.

The Smiling Elephant is a tiny spot with a minuscule parking lot to match. Get there early if you want to eat quickly, because there are only a few woks in the small kitchen to pump out all that amazing Thai food. If a big table gets their order in before you, you’ll just have to wait your turn. But it’s totally worth it for the amazing depths of their flavors and the spice levels that can be pushed to insane heats if you’re willing and able. Smiling Elephant’s Tom Kha coconut soup is a fantastic way to start your journey, and their Pad Thai is among the best in town. Don’t be afraid to venture past that most popular Thai dish or you’ll miss out on some other winners like their Pad Kra Pao or Pad Kee Mao.

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The draft board….

A post shared by Craft Brewed (@craftbrewed) on

Craft Brewed has evolved into a sort of a clubhouse for craft beer lovers thanks to their multiple taps pouring local, regional and national brews by the pint or for you to take home in a growler. They have diversified over the years, adding a retail store stocked with rare beers and exotic wines and spirits. They also offer a short menu of snacks to accompany your session of drinking session beers, or you’re welcome to bring your own food in.

8th & Roast; Photo Credit: Nathan Knox
8th & Roast; Photo Credit: Nathan Knox

For caffeination in the neighborhood, look no further than 8th and Roast. They source their beans from a global network of fair-trade suppliers and then roast them in house, ensuring the freshest possible coffee. They even host a podcast where their roasters and baristas can get all nerdy about coffee and trends while they entertain and enlighten listeners at the same time. In addition to fantastic specialty coffee drinks prepared with care by expert baristas, 8th & Roast also serves breakfast and lunch menus that rise well above what you’d expect from a coffeehouse. The menu changes seasonally, and everything is made from scratch, so don’t be afraid if your favorite dish rolls off. It’ll be back and most probably be replaced by a new favorite in the meantime.

Tom Pallardy & the O*M*G! Band (Old Music Guys)

Tom Pallardy & the O*M*G! Band (Old Music Guys)

Don’t Be Fooled by the Name “The Old Music Guys” This Band is right up there with the Best

Tom Pallardy and the OMG Band (Old Music Guys) recently performed to a sold out crowd at Lucy’s BARge, at Lucy’s Branch Marina in Athens, Alabama. Tom and the group started rocking the barge from sunset with a variety of music which lasted way into the night. It was clear while the band performed their last number that everyone come out and enjoyed the fun and the great music! No one at Lucy’s BARge was ready to go when Tom and the OMG Band finished up but as we sadly know at most venues when the times up the times up.

Tom Pallardy: Originally from St. Louis, Missouri, Tom moved to Nashville in 1975 and now loves living in Town Creek, Alabama. In Music City he owned and operated a demo recording studio called Top Tracks and a music arranging company called T.P. Productions where he transcribed music for copyrighting by major artists and publishers. Since the age of 12, Tom has performed or recorded on saxophone, flute, keyboards and vocals professionally throughout the world with a wide variety of artists, including: Chuck Berry, Ike & Tina Turner, The St. Louis Symphony Orchestra, Percy Sledge, Rufus Thomas, The Coasters, The Boxtops, Vern Gosdin, Johnny Rodriguez, George Jones, Donna Fargo, Helen Cornelius, Stella Parton, Clifford Curry, Tony Joe White, The Dixie Cups & Frankie Ford. His original songs have been recorded by Mel Tillis, Nancy Sinatra, Frankie Ford and many others.

Ernie Norton (Lead/Rhythm Guitar & Vocals) resides in Town Creek, Alabama. He’s been playing guitar (and other instruments), singing smooth vocals, producing demos and doing sound for many bands and shows for 63 years. He’s been part of the “Musical Explosion” at Athens Bible School and has played in area bands as diverse as The Cadillacs Band (Florence), Purple Sage (Rogersville), Replay The Band (Decatur), The Bama Cruisers (Shoals) and The Grace Notes.

Philip Hughes (Bass Guitar/Vocals) lives in Decatur, Alabama and is in demand as a session musician and performer in countless bands of various genres throughout the state. He’s played with Jeff Cook of Alabama; Sister Luck and The Sophisticated Swingers (Decatur); Silvery Moon Band and The Party All Stars (Huntsville); Bottom Dollar Band (Somerville); Hutch Edwards Project and Trey Lewis (Birmingham); Horizon (Cullman) and Lisa Busler (Montgomery), just to name a few.

Mitch Rigel (Drums), formerly of the Shoals, now calls Decatur home. He has been a freelance drummer and educator in the Shoals and North Alabama area for 40 years. He has played with Gary Rossington & The Lynyrd Skynyrd Tribute Tour as well as the Shoals Big Band, The Edd Jones Orchestra (Birmingham), Guy Lombardo, Sammy Kaye, Jan Garber and Don Glaisser. He also does demo sessions and performs with the Silvery Moon Band and Moondust (Huntsville) and Sister Luck and The Sophisticated Swingers (Decatur).

Randy Fowler (Lead Guitar & Vocals) hails from Southern Middle Tennessee and has been playing guitar and doing demo recording sessions for 39 years. Besides being a part of the house band on the musical variety show “The Country Shindig” for 25 years, he’s been performing lead guitar and vocals in the show group “Showdown”, along with well-known Elvis impersonator Michael Dean, in the Shoals area since 2000.

For bookings, contact Tom Pallardy at or call cell# 615-878-6808.

 – WHISNews21


Judy Welden Shares Six Little Stories With Us

Judy Welden Shares Six Little Stories With Us

Good Friends Are The Rare Jewels Of Life Difficult To Find & Impossible To Replace!

Faith: Once all villagers decided to pray for rain. On the day of prayer all the people gathered, but only one boy came with an umbrella.

Trust: When you throw babies in the air, they laugh because they know you will catch them.

Hope: Every night we go to bed without any assurance of being alive the next morning, but still we set the alarms to wake up.

Confidence: We plan big things for tomorrow in spite of zero knowledge of the future.

Love: We see the world suffering, but still we get married and have children.

Attitude: On an old man’s shirt was written a sentence ‘I am not 80 years old; I am sweet 16 with 64 years of experience.’

Have a happy day and live your life like the six stories. When I was a child,

I thought nap time was punishment. Now it’s like a mini-vacation.

Have a great day – Sent in by Judy Welden

James Corden’s Carpool Karaoke With Paul McCartney

James Corden’s Carpool Karaoke With Paul McCartney

Is an Emotional Drive Down Memory—and Penny!—Lane

Nostalgia was certainly in the air as they came to St. Barnabas’ Church, where McCartney reminisced about his choir boy days. They also stopped by the barber shop mentioned in “Penny Lane” and mingled with excited fans along the sidewalks.

Back in the car, the legend recalled his late mother coming to him in a dream in the ’60s, in which she said “It’s going to be ok” and “Let it be.” “So, I wrote the song, ‘Let It Be,'” McCartney concluded. Cue the hit! In the midst of singing the classic together, Corden’s eyes began to well up. “I can remember my granddad who’s a musician and my dad sitting me down and saying, ‘We’re going to play you the best song that you’ve ever heard’ and I remember them playing me that,” the British star emotionally recalled. “If my granddad was here right now, he’d get an absolute kick out of this.” “He is,” McCartney sweetly assured him.

They soon came upon another familiar place—McCartney’s childhood home, where he lived from the time he was around 12 years old to roughly 20 years old. Having never been inside since he left, the two knocked on the door and were welcomed in with open arms. As if no time had passed, McCartney walked Corden through the house as he finishing “She Loves You” with John Lennon by the kitchen and how his dad wanted him to change the lyric “She loves you, yeah, yeah, yeah” to “She loves you, yes, yes, yes” in the name of proper English. Of course, we know they didn’t take that suggestion.

Behind the wheel again, Corden entertained McCartney by sporting several of The Beatles’ signature looks, though the musician had a suggestion. “If I was you, I’d just stick to polo shirts and jeans,” he quipped. As the grand finale, they headed inside a local pub where the band used to hang out and drink for an impromptu show for the patrons. It was an energetic and at times tearful pièce de résistance as McCartney as a band sang through hits like “A Hard Day’s Night,” “Ob-La-Di, Ob-La-Da” and “Love Me Do.”

“Ladies and gentlemen, I think this is an afternoon not one of us will ever forget,” Corden told the crowd. But, the show wasn’t over! For the final song, McCartney invited the late-night host up on stage for a duet of the unforgettable “Hey Jude.”

 – E News

 Lenexophile! It’s All Explained By Barbara Blevins

Lenexophile! It’s All Explained By Barbara Blevins

Thanks Barbara After Reading Below I now Know what Lenexophile Means However I still cannot pronounce It

Lenexophile is a word used to describe those that have a love for words, such as “you can tune a piano, but you can’t tuna fish”, or “to write with a broken pencil is pointless.” A competition to see who can come up with the best lexophiles is held every year in an undisclosed location.

 This year’s winning submission is posted at the very end

When fish are in schools, they sometimes take debate

A thief who stole a calendar got twelve months.

When the smog lifts in Los Angeles U.C.L.A.

The batteries were given out free of charge

A dentist and a manicurist married. They fought tooth and nail.

A will is a dead giveaway.

With her marriage, she got a new name and a dress.

A boiled egg is hard to beat.

When you’ve seen one shopping center you’ve seen a mall.

Police were summoned to a daycare center where a three-year-old was resisting a rest.

Did you hear about the fellow whose entire left side was cut off?   He’s all right now.

A bicycle can’t stand alone; it’s just two tired

When a clock is hungry it goes back four seconds.

The guy who fell onto an upholstery machine is now fully recovered.

He had a photographic memory which was never developed.

When she saw her first strands of grey hair she thought she’d dye.

Acupuncture is a jab well done. That’s the point of it

And the cream of the twisted crop at #1 is:

 Those who get too big for their pants will be totally exposed in the end.


Indoor ‘drive-in’ movie theater planned For Nashville

augustmoondrivein001August Moon indoor drive-in movie theater bar planned near Nissan Stadium

$10 million project with largest non-IMAX movie screen in North America aims to create ’60s era vibe


augustmoondrivein002A drive-in theater that’s expected to have the largest non-IMAX movie screen in North America is on the drawing board for an East Nashville parking lot across from Nissan Stadium.

New York-based director and entertainment entrepreneur Michael Counts is behind plans for the August Moon Drive-In, which will also offer American comfort food such as burgers and milkshakes and several full bars.

aug-moon2_1486428470476_54680274_ver1-0_640_480Counts, who’s known for creating immersive entertainment experiences such as “The Walking Dead Experience,” is raising money towards the $10 million project planned for 14 James Robertson Parkway near Interstate 24.

“We think that Nashville is a great location for it and the concept really fits what Nashville represents,” he said, citing a 2014 study from personal finance website WalletHub that branded Nashville the most “American” of U.S. metro areas.

manager Ken Levitan is among Counts’ investors in August Moon Drive-In, which is targeted for opening by the summer of 2018. Others include music executive and entrepreneur James Diener, talent manager Michael Solomon and Daniel Frishwasser, who has backed theatrical and film productions such as Count’s The Ride.

“We’re really excited about the project,” said Levitan, who also owns stakes in local restaurants such as Adele’s in the Gulch. “We’ve raised some of the money and have to finish the raise.”

poster_0ce7dea1afff4360a42a8a9ac958a090_54684409_ver1-0_640_480Counts has a letter of intent with property owners Randy and Bill Bailey for a ground lease of the 7.7-acre parking lot.

Plans call for a 40,000 square foot air-supported dome designed like a mini indoor theme park with features to include 50 mid-1960s classic cars to enhance the way people experience movies. There’ll also be multiple dining areas; private “tree house” event and party spaces; and a separate lounge that features live music programming before and after the movie along with dozens of trees, grass, gravel pathways and other scenic elements such as a starry sky overhead, fireflies and an August “sailor’s moon” just above the tree line.

august2-5898b56b358a6August Moon Drive-In is expected to operate daily with an initial schedule of 18 showings a week of first-run movies and favorites from all genres that are no longer widely screened. The entry price is expected to range from $8 to $20 with seating ranging from stadium seats to tree swings and the highest $20 cost for watching a movie while sitting in a car.

A membership model will allow people to see any movie without paying admission and will offer other perks such as food and drink specials, seating upgrades and special access. Members and social media followers of August Moon will be able vote on certain titles, enabling the community to choose the programming at selected times

– The Tennessean


Carrie, Maddie & Tae Montgomery Gentry, Lift Lives

CarrieUnderwood015Carrie Underwood, Maddie & Tae, Montgomery Gentry

and More, Go Back to Camp to Lift Lives

It’s Summertime And You Know That Means Only One Thing: It’s Time To Go To Camp

Several country stars took part in the 7th annual ACM Lifting Lives Music Camp, a week-long residential program open to campers nationwide with Williams Syndrome, which is a genetic condition present from birth that is characterized by medical problems, including vascular disease, developmental delays and learning disabilities.

ACM Lifting Lives Artist Meet & Greet With Maddie & TaeCelebrities participating in the camp activities this year included Carrie Underwood, Maren Morris, Montgomery Gentry, Maddie & Tae, Eric Paslay, RaeLynn, Rascal Flatts and singer/songwriter/producer Ross Copperman.

“Just to see how much fun they’re having and how proud they are of themselves for creating a song—I don’t know, they’re just a ray of sunshine,” Carrie says of the campers. “It’s really amazing just to see them all come together and work together and write an adorable song.”

The campers were exposed to many sides of the music business, including a songwriting workshop with Eric Paslay and Ross Copperman; a meet and greet with Maddie & Tae at Nashville’s famed Wildhorse Saloon where campers shared stories and learned how to line dance; a Seacrest Studios visit with RaeLynn where campers could experience a day in the life of a radio DJ; dinner and karaoke with Montgomery Gentry; a studio day with Carrie Underwood and Ross Copperman; a performance by Maren Morris at the famous Bluebird Cafe; and a culminating performance by Rascal Flatts at the Grand Ole Opry.

“Eddie and I have been very fortunate over the years to be successful in what we love to do and have a passion for doing and when we find kinds that have the same passion for music, we love to get involved and help out,” says Troy Gentry. “We love sharing what we do with these kids that have a passion for what we do.”

“Just spending time with them—their energy is unlike anything I’ve ever seen,” adds RaeLynn. “They’re absolutely incredible. I just love being a part of this and giving back is one of my favorite things. I’m already happier today. It’s just an awesome event to be a part of.”

The camp is a partnership between ACM Lifting Lives and Vanderbilt Kennedy Center for Excellence in Developmental Disabilities. For more information on the ACM Lifting Lives Music Camp visit their website here.

You can watch Carrie, Maren, RaeLynn and Montgomery Gentry share their day with the music campers below:



– NashCountryDaily

Floating City Embarks On It’s Maiden Voyage

HarmonyOfTheSeas001Floating City Embarks On It’s Maiden Voyage

The 18 decker boasts several amenities including more than 2‚700 cabins‚ over 100 restaurants‚ a 30 meter drop dry slide

HarmonyOfTheSeas002Longer than the Eiffel Tower is tall‚ boasting 23 swimming pools and a signature restaurant that specializes in “imaginative cuisine”‚ the “floating city” is a befitting name for the Harmony of the Seas. Embarking on its maiden voyage on Sunday from Southampton to Barcelona‚ sea travelers are in for a treat on board the Royal Caribbean’s behemoth it would seem. It took over 10 million hours for a team of 2‚500 workers to build the megaship. But the most whopping figure of all is the cost it took to make the liner – R10 billion‚ making it the fourth most expensive cruise liner in the world.

HarmonyOfTheSeas004The cruise liner is nearly 362m long and its gross tonnage is over 200‚000‚ four times greater than that of the Titanic. With space not being an issue‚ the ship can host seven “neighbourhoods”‚ each adding a different experience for holiday revelers. Missing the feeling of land? The ship has a park that hosts over 10‚000 plants and 52 trees on board.

HarmonyOfTheSeas003The 18 decker boasts several amenities including more than 2‚700 cabins‚ over 100 restaurants‚ a 30 meter drop dry slide – the longest of its kind at sea. The bars have robots for bartenders that mix and serve your drinks‚ surf simulators for those looking to connect with the waves and of course the mark of all cruise ships – casinos.

HarmonyOfTheSeas005“Harmony of the Seas is redefining vacations and intriguing a new generation of travellers with a bold and unexpected line-up of first at sea innovations‚ while enticing them to explore the world from a new perspective‚” said Michael Bayley‚ President and CEO‚ Royal Caribbean International in a press release. “From thrilling on-board activities and experiences to visiting awe-inspiring destinations across the Mediterranean and the Caribbean‚ Harmony places guests at the forefront and encourages them to create their own adventures on board and at every destination‚” said Bayley.

A seven night cruise in the Mediterranean leaving from Barcelona will cost you close to R16‚000 South African.

– TimesLive

Liberals Desperate To Stump Trump With 3rd Party

RomneyKristol001Liberals Desperate To Stump Trump With 3rd Party

In all my lifetime I have never seen the Liberal minded people of which many are my own friends, in such a panic as they are at the moment, with the thought of Donald Trump being the next President of the United States Of America.

TrumpCrusader001You may be thinking how can he say he has liberal friends he sounds so conservative? Here is my explanation, we only stay good friends because we keep our politics out of our friendship. After all Liberal people are not all bad people its just their politics that’s destroying the world, and I will not tell my liberal friends that, as I value their friendship above their political views and beliefs.

Hillary-ClintonHowever the liberals are so desperate to Stump Trump that they are now trying to convince Romney to split the vote so that their hero Hillary (Benghazi) Clinton can become the first Woman president of America. Now I know you may thinking whats he got against a woman being president?  and I would say nothing at all, but Hillary Clinton with her bad record and all, I mean how can everyone in their right mind ignore all that.

donaldtrump01There is nothing I can do about who becomes the next President of America so my opinion is of no importance I just needed another article for you all to read and this was it. Hope you enjoyed it, it took a few minutes out of my precious life to write all this up I hope it was worth it?

Its Mothers day be nice to your Mother no matter if she’s Liberal or Conservative she loves you anyway.

– WHISNews21

TV is no longer the hero of the living room

PriveledgedKidsWatchTvTV is no longer the hero of the living room

I remember growing up in the Seventies, when watching TV in South Africa was a special occasion; we actually dressed up for it. TV was new and not everyone had one yet so we would gather and watch it at one of the neighbor’s houses who were one of the early adopters. TV viewing has changed so much over the last three decades! TV has moved from the being the “hero” in the living room and attention medium, to a background media. TV now competes with several other media in the living room. The Internet Advertising Bureau (UK study) indicates that devices compete equally with TV for the consumer’s attention in any modern living room, and describes the extent to which connected devices have changed our tradition of watching TV.  Only 50% of UK online adults say that the TV set is still the focal point of their living room, whilst 70% report that they ordinarily use a connected device whilst watching TV. This rises to 87% in the 16-34 year age bracket with multi device activity peaking between 6pm-9pm.

Online activity

cellphonesDuring TV programmes, over one-third (34%) of viewers check emails, 31% instant message or text while 25% shop online. The biometric data revealed that for approximately 60% of the time, people are most highly engaged during an evening TV session in non-TV related activities, such as using a digital device or talking to someone. “Second screening is ingrained to such a degree that all screens are now equal, there’s no hierarchy, only fragmentation of attention – actually switch-screening is a much more accurate term,” says Tim Elkington, the IAB’s chief strategy officer. “Furthermore, entertainment is only a small part of the living room media activity. It’s now a multifunctional space where people jump between individual and group activities, be it shopping, social media, emails, work or messaging.”

More distraction during shows than ad breaks

TV programmes and ad breaks further determine behavior, which the study revealed. The traditional assumption that people cram non-TV related behavior into ad breaks is no longer valid. For example, the incidence of checking emails is consistent both during TV program viewing and during ad breaks (both 34%) whilst texting or instant messaging is only 1% higher during an ad break. The device tracking showed that overall there was actually more online activity per minute during a programme than an ad break. Furthermore, the declining “kettle power surge” during ad breaks during peak TV times over the last 25 years provides more evidence of the change in the traditional rhythm of the living room. During the biggest TV event in 1990 – England’s World Cup semi-final against West Germany – National Grid data compiled by British Gas shows a power surge equivalent to 1.12 million kettles boiling at the same time immediately after the match. In 2014’s biggest TV event – England’s World Cup match against Uruguay – the power surge was the equivalent of only 410,000 boiling kettles. Elkington says: “Connected devices and the realities of modern life mean behaviour in the living room is no longer determined by TV programmes and ad breaks, it is determined by the natural rhythm of device usage.” So what do people do during ad breaks? The most popular activity is going online via a connected device (35%) followed by talking to someone in the room (15%), leaving the room (13%) and changing the channel (8%).  The future of the living room is definitely going to continue changing and marketers must plan for the living room of the future, which requires a rethink of how to break through the white noise as competition for the consumer’s attention grows more and more.

– Bizcommunity TV News


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